Parents and students research for weeks. A single ad click rarely equals an enrolment — the system has to nurture and verify.
- Student acquisition
- Multi-funnel
- Revenue reporting
EdTech marketing built for enrolments — not vanity traffic
Training institutes, schools, and colleges don't need more clicks. They need qualified admission and course enquiries that convert. Optiv builds connected acquisition systems around how students and parents actually decide.
Documented in EdTech
12.9X ROAS on a statewide college admission campaign12.9XROAS — Hindusthan College
1,021+registrations — Focas Edu
Documented student-acquisition work across institutes, schools, and colleges.
Industry challenges
Where EdTech growth usually stalls
Same revenue maths as every business — different buyer path. These are the failure points we see most often.
Cheap leads look good on a dashboard and waste counsellor time. We design for verified, intent-rich enquiries.
Website, Meta, Google, and WhatsApp often run as separate campaigns. Enrolment improves when they share one funnel.
How we help
Services that fit this industry
Not a logo-swapped playbook — channel mix matched to how your buyers decide.
Social Media AdvertisingMeta funnels for awareness, OTP-verified leads, and WhatsApp conversations.Explore →Landing Pages & FunnelsAdmission and course pages engineered for enquiry — not brochure dumps.Explore →SEO ServicesProgramme and career-intent keywords that compound beyond paid media.Explore →Conversion Rate OptimizationForm, page, and follow-up fixes that raise registration rates.Explore →
Documented results
Case studies in EdTech & Education
Only numbers from published Optiv case studies — see the full library.
Hindusthan College
Higher Education
1,900+enquiries
₹49.17CPL
12.9XROAS
Statewide admission campaign: 1,900+ enquiries at ₹49.17 CPL with 12.9X ROAS.
Focas Edu
Education
1,684+Meta leads
1,021+registrations
₹269.51per registration
Multi-funnel student acquisition generating 1,000+ registrations at ₹269.51 each.
Zeal Wings Academy
EdTech
3,891+organic clicks
961K+impressions
+58%website users
Connected website, paid acquisition, and organic search into one student-acquisition system.
Vidya Peetam
School Admissions
113OTP leads
1.53M+reached
₹542.85CPL
Hyper-local admission funnel reaching 1.53M local parents with OTP-verified enquiries.
Process
How an industry engagement runs
- Map the enrolment path
Where do students hear about you, and where do they stall before registering?
- Rebuild the funnel
Awareness → verified enquiry → counsellor handoff — tracked end to end.
- Run paid + organic together
Meta and Google for demand now; SEO/GEO for demand that compounds.
- Report in enrolments
CPL and ROAS tied to registrations — not clicks.
FAQ
Questions we get for EdTech
Do you only work with online EdTech brands?
No. We've run systems for aviation training, study-abroad counselling, school admissions, and college enrolment campaigns.
Can you work with our existing counsellors / CRM?
Yes. The growth plan starts from how your team actually closes — then we wire ads and pages into that path.
What does a free growth plan cover for education?
Your biggest acquisition leaks, the fastest funnel fixes, and a realistic path to more qualified enquiries.
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