The Challenge
Admissions were location-driven: the school needed awareness and verified enquiries from families within its actual service area, rather than broad, low-quality reach
Admissions were location-driven: the school needed awareness and verified enquiries from families within its actual service area, rather than broad, low-quality reach.
The Turning Point
Why Vidya Peetam School chose Optiv Partners
Vidya Peetam School needed a connected acquisition path, not a single campaign optimised in isolation.
The Solution
A layered approach
A two-stage funnel reached parents within a 20 km radius, built trust with school messaging, then used OTP-verified Meta Lead Forms and Click-to-WhatsApp campaigns for direct conversations.
Layer 1 — Build qualified demand
- Target the documented audience and build awareness before asking for the final conversion.
- Use campaign structure and creative that match the stage of the documented customer journey.
Layer 2 — Convert and refine
- Use the documented conversion path and continuously refine audiences, creative, budgets, and conversion performance.
- Measure the outcome named in the engagement rather than attention alone.
The Results
Documented performance
The following results are documented for the December 2025–June 2026 engagement.
| Metric | Result |
|---|---|
| OTP-verified admission leads | 113 |
| Average cost per lead | ₹542.85 |
| Total reach | 1,533,111+ |
| Total impressions | 4,733,735+ |
| Ad recall lift | 101,100 |
| Total investment | ₹89,554.07 |
Key Takeaways
What made the difference
Awareness before lead capture helped focus admissions activity on verified, local enquiries.
Client testimonial pending verification — not published.
FAQ
Case study questions
What was the challenge for Vidya Peetam School?
Admissions were location-driven: the school needed awareness and verified enquiries from families within its actual service area, rather than broad, low-quality reach.
Why did Vidya Peetam School choose Optiv Partners?
Vidya Peetam School needed a connected acquisition path, not a single campaign optimised in isolation.
What did Optiv Partners implement?
A two-stage funnel reached parents within a 20 km radius, built trust with school messaging, then used OTP-verified Meta Lead Forms and Click-to-WhatsApp campaigns for direct conversations.
What documented result did Vidya Peetam School achieve?
OTP-verified admission leads: 113.
What was another documented outcome?
Average cost per lead: ₹542.85.