Ads Where You Pay for Leads, Not Clicks — Managed Properly

Pay-per-lead ads for local service businesses that appear above all other search results with a Google verification badge — you pay only when a customer calls or messages through the ad, not for clicks or impressions.

LSAs cover a defined set of local service categories — home services, legal, real estate, moving, and others — with availability varying by market. Eligibility is the first thing we confirm in a scoping call.

Pricing varies by category and location, set by market dynamics rather than your bidding alone. The number that actually matters is cost per booked job, which depends heavily on response speed and dispute discipline.

Yes — every chargeable lead is reviewed, and invalid ones (spam, wrong service, solicitations) are disputed within Google's credit window so you're not charged for leads that were never real prospects.

It varies by category and how quickly documentation is provided, but stalled applications commonly sit for months without dedicated attention — managed properly, most applications can go live within a few weeks.

Primarily review score and volume, response speed to leads, business hours coverage, and profile completeness — budget affects eligibility and volume, not rank directly the way a Search campaign bid does.

Usually, yes — LSAs capture the top-of-page, badge-trusting searcher, while Search campaigns catch everyone else, including queries LSAs don't serve. We manage both as one connected local demand system.

It matters more in LSAs than almost anywhere else, since ratings directly affect rank. A steady flow of genuine positive reviews dilutes the impact of an occasional bad one — we won't fake or gate reviews, since that risks the profile itself.

Yes — driving documentation, background checks, and screening to completion is a core, named deliverable, since this is the stage where most LSA attempts stall.

Regular PPC management is largely a bidding and structure exercise. LSA management is primarily operational — reviews, response time, and profile completeness determine rank far more than budget or bid strategy do.

It depends heavily on category and local competition; we'll give a realistic range specific to your situation after confirming eligibility, rather than quoting a generic number.

Yes — each location typically needs its own profile and review management, which becomes more of a coordination challenge as location count grows.

LSA leads often convert well because of the badge-trust signal and direct call/message format, but actual performance depends heavily on response speed and lead quality management specific to your account.

We'll say so directly and recommend the right alternative — usually a combination of local search campaigns and Local SEO — rather than forcing a fit that wastes budget.

Weekly for budget and dispute management, with review velocity and response protocols monitored continuously since they're the primary rank levers.

It's possible, but since reviews and disputes are the primary rank drivers in this channel, splitting that work often undercuts the results — we recommend managing all of it together for that reason.

No credible provider can guarantee specific LSA placement, since Google controls ranking based on live signals. What we can improve, measurably, is everything within your control — reviews, response time, and profile completeness.

Monthly reporting on cost per genuine lead against your actual job values, plus visibility into how LSA performance is informing your Search and Local SEO budget allocation.

Treating it purely as a media-buying exercise — ignoring the operational levers (reviews, response time) that actually determine rank in this specific ad product.

Yes — the Qualify and Verify stages are specifically built for businesses with no prior LSA presence, guiding the process from eligibility confirmation through to going live.