Google Ads Managed Like It's Our Money on the Line

The full paid search system — account structure, keyword and intent strategy, ad testing, bid and budget management, negative keyword hygiene, landing page alignment, conversion tracking, and revenue-first reporting — not just campaign settings in isolation.

It depends on margin, market, and starting point — anyone quoting a number before seeing your account is guessing. Our managed accounts have averaged 8.2 ROAS over the last three months and 5.8 overall, but those figures come from fixing systems, not a template.

We work best with businesses spending ₹50,000+ per month, since below that, testing cycles take too long to produce reliable signal. If you're earlier than that, we'll say so directly and suggest what should come first — usually tracking and landing page work.

Both, plus Shopping. PMax rewards accounts fed properly — clean product feeds, strong creative assets, real conversion values — and punishes everyone else with spend it won't explain.

Judge us on three behaviors: we fix tracking before optimizing, we log every change so you can see the actual work, and our reports lead with revenue including the bad months.

Pricing depends on account complexity and spend level — we provide a clear rate after a free account audit rather than a generic published number.

Tracking fixes and account restructuring can show initial signal within weeks; meaningful, stable performance improvement typically takes a full quarterly cycle as automated bidding systems gather enough accurate data to optimize well.

For very small, simple accounts, yes. Once testing cycles, CRM attribution, and Performance Max feed management enter the picture, most business owners don't have the dedicated time this level of management actually requires.

Running ads means launching campaigns. Management means the full weekly discipline of testing, tracking accuracy, budget reallocation, and landing page alignment that determines whether those campaigns actually improve over time.

Where a CRM exists, yes — connecting ad spend to actual deal outcomes, not just leads, is a standard part of our reporting rather than an add-on.

Broken or inaccurate conversion tracking is the most common root cause we find — it silently causes every optimization built on top of it to work against the account rather than for it.

Weekly — search term hygiene, bid and budget adjustments, and structured ad testing happen on a weekly cycle, logged so the work is visible, not just the results.

Yes — Shopping and Performance Max feed optimization is a core part of our e-commerce work, since feed quality directly determines efficiency at that scale.

This is common — cleanup of overlapping campaigns, redundant keywords, and reset bid strategies typically takes several weeks before restructuring can begin properly.

Yes — CRM and pipeline attribution matters most for these accounts specifically, since the actual value of a lead often isn't known for weeks or months after the click.

A live dashboard plus a monthly plain-language report covering spend, revenue, ROAS, what was tested, and what's next — designed to take minutes to read, not an hour to decode.

Yes — we frequently run both together, and learnings from paid search intent data often inform SEO keyword strategy and vice versa.

Neither is universally better — PMax excels when fed high-quality data and creative assets; standard Search campaigns offer more granular control. Most mature accounts use both deliberately, not one instead of the other.

Account audit and conversion tracking rebuild — measurement is corrected before any campaign structure changes are made, since optimizing on bad data actively wastes budget.

Yes — no lock-in contracts, consistent with how every Optiv engagement is structured.