The Challenge
Isolated lead-generation campaigns captured interest but did not connect enquiry to registration across the student journey
Isolated lead-generation campaigns captured interest but did not connect enquiry to registration across the student journey.
The Turning Point
Why Focas Edu chose Optiv Partners
Focas Edu needed a connected acquisition path, not a single campaign optimised in isolation.
The Solution
A layered approach
Four connected funnels combined Meta Lead Ads, high-intent Google Search, dedicated landing pages, registration-event optimisation, and continuous audience, creative, and budget refinement.
Layer 1 — Build qualified demand
- Target the documented audience and build awareness before asking for the final conversion.
- Use campaign structure and creative that match the stage of the documented customer journey.
Layer 2 — Convert and refine
- Use the documented conversion path and continuously refine audiences, creative, budgets, and conversion performance.
- Measure the outcome named in the engagement rather than attention alone.
The Results
Documented performance
The following results are documented for the Ongoing engagement.
| Metric | Result |
|---|---|
| Meta leads generated | 1,684+ |
| Cost per Meta lead | ₹155.78 |
| Student registrations | 1,021+ |
| Cost per registration | ₹269.51 |
| Website leads | 227 |
| Website lead cost | ₹558.62 |
Key Takeaways
What made the difference
Optimising for the registration event, not only form fills, connected acquisition to the outcome that matters.
“Optiv Partners helped us build a structured lead generation system instead of isolated ad campaigns. The multiple funnels gave us better visibility into student enquiries, registrations, and overall campaign performance.”— Focas Edu Leadership
FAQ
Case study questions
What was the challenge for Focas Edu?
Isolated lead-generation campaigns captured interest but did not connect enquiry to registration across the student journey.
Why did Focas Edu choose Optiv Partners?
Focas Edu needed a connected acquisition path, not a single campaign optimised in isolation.
What did Optiv Partners implement?
Four connected funnels combined Meta Lead Ads, high-intent Google Search, dedicated landing pages, registration-event optimisation, and continuous audience, creative, and budget refinement.
What documented result did Focas Edu achieve?
Meta leads generated: 1,684+.
What was another documented outcome?
Cost per Meta lead: ₹155.78.