Marketing Budget Calculator: Build a smarter budget in minutes

Not sure what to spend on digital marketing — or where to spend it? This free calculator helps you decide:

  • How much should I spend?
  • Which channels work best?
  • How do I make the most of my budget?

Marketing Budget Calculator

Fill in your company details to calculate a recommended monthly digital marketing budget and see a sample channel allocation.

Company details

Maintain = protect share · Grow = steady · Aggressive = faster acquisition

Your premium monthly budget

Budget allocation by Optiv services

Premium recommendation only — allocated across Optiv’s four service groups. Line items are whole currency units that always sum to the total. Planning estimate — not a quote.

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A budget is the first step. Turn this plan into a sequenced growth system.

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Other available calculators

Quick math tools for ads, conversion and customer value — same Optiv toolkit.

ROAS Calculator What’s your return on ad spend? Instant ROAS from revenue and spend. Open calculator → CTR Calculator Click-through rate from clicks and impressions — find it in seconds. Open calculator → CPM Calculator Cost per thousand impressions — decide where media budget goes further. Open calculator → CPC Calculator Average cost per click from spend and clicks. Open calculator → Conversion Rate Calculator Conversions ÷ visitors — the rate that makes traffic worth buying. Open calculator → CPA Calculator Cost per acquisition / action from spend and conversions. Open calculator → CLV Calculator Customer lifetime value from AOV, frequency, lifespan and margin. Open calculator → SEO Checker Request a practical SEO check — technical basics and first revenue fixes. Open tool →

See what smart marketing looks like at your budget

We’ll show you where to focus based on your numbers — not a generic template.

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FAQs

How is the recommended monthly budget determined?

We calculate a premium monthly digital budget from annual revenue (typically ~8–16% depending on growth goal), then adjust for industry, company size, market reach, marketing maturity and sales cycle. The result is split across Optiv’s service groups: AI & Search Visibility, Digital Advertising, Conversion, and AI Services.

How much should you budget for marketing?

Many growth-focused companies land between roughly 8–16% of revenue on digital when they want a full system (search + ads + conversion + AI). Use the calculator above for a personalized premium starting estimate.

Why only a premium recommendation?

Lean mid-tier ranges often underfund the channels that actually compound. This calculator recommends the premium level needed to run Optiv’s full service stack properly — then shows exact allocation that adds up to the total.

What do the channel allocations include?

Each bar maps to Optiv services: AI & Search Visibility (SEO, Local SEO, GEO/AI SEO), Digital Advertising (PPC, Meta/LinkedIn, LSA), Conversion (CRO, landing pages, reviews, web/LP design), and AI Services (automation, agents, consulting, skills).

How often should I recalculate?

At least annually, and whenever revenue targets, markets or channel performance change meaningfully.