The Challenge
An outdated eCommerce experience, weak product optimisation, and technical SEO issues limited discovery and conversion for high-intent cycling shoppers
An outdated eCommerce experience, weak product optimisation, and technical SEO issues limited discovery and conversion for high-intent cycling shoppers.
The Turning Point
Why Trek N Ride chose Optiv Partners
Trek N Ride needed a structured strategy built around the searches and outcomes that mattered to the business.
The Solution
A layered approach
Optiv Partners redesigned the store, resolved crawlability and indexing issues, and ran six years of revenue-first keyword research, product and category optimisation, technical audits, and Core Web Vitals improvements.
Layer 1 — Repair the search foundation
- Address the documented technical, crawlability, indexing, website, and keyword-strategy gaps.
- Rework priority pages around commercial and informational search intent.
Layer 2 — Build authority that compounds
- Develop content, internal linking, and ongoing optimisation around the documented audience and category.
- Maintain the technical foundation as the site and search opportunity grow.
The Results
Documented performance
The following results are documented for the 6+ Years (Ongoing) engagement.
| Metric | Result |
|---|---|
| Organic revenue | ₹17.84 Lakhs+ |
| Organic clicks | 35,000+ |
| Google impressions | 3.27M+ |
| Keywords ranked | 1,000+ |
| Average position | 8.8 |
| Active users / sessions | 500,000+ / 563,000+ |
Key Takeaways
What made the difference
A technically sound store and revenue-first SEO made organic search a continuing eCommerce acquisition channel.
“Optiv Partners has been our long-term SEO partner for over six years, consistently strengthening our search visibility and supporting our growth as an eCommerce brand.”— Trek N Ride Leadership
FAQ
Case study questions
What was the challenge for Trek N Ride?
An outdated eCommerce experience, weak product optimisation, and technical SEO issues limited discovery and conversion for high-intent cycling shoppers.
Why did Trek N Ride choose Optiv Partners?
Trek N Ride needed a structured strategy built around the searches and outcomes that mattered to the business.
What did Optiv Partners implement?
Optiv Partners redesigned the store, resolved crawlability and indexing issues, and ran six years of revenue-first keyword research, product and category optimisation, technical audits, and Core Web Vitals improvements.
What documented result did Trek N Ride achieve?
Organic revenue: ₹17.84 Lakhs+.
What was another documented outcome?
Organic clicks: 35,000+.