The Challenge
Previous SEO work lacked a structured strategy: export and buyer-intent searches were missed, content did not match buyer searches, and technical issues constrained crawling and indexing
Previous SEO work lacked a structured strategy: export and buyer-intent searches were missed, content did not match buyer searches, and technical issues constrained crawling and indexing.
The Turning Point
Why SD Matches chose Optiv Partners
SD Matches needed a structured strategy built around the searches and outcomes that mattered to the business.
The Solution
A layered approach
The programme began with a complete SEO audit, export-focused buyer-intent keyword research, technical fixes, page re-optimisation, topical content, and answer-engine-ready structure.
Layer 1 — Repair the search foundation
- Address the documented technical, crawlability, indexing, website, and keyword-strategy gaps.
- Rework priority pages around commercial and informational search intent.
Layer 2 — Build authority that compounds
- Develop content, internal linking, and ongoing optimisation around the documented audience and category.
- Maintain the technical foundation as the site and search opportunity grow.
The Results
Documented performance
The following results are documented for the December 2025–Present engagement.
| Metric | Result |
|---|---|
| Search queries ranking | 790+ |
| Google Search clicks | 1,102+ |
| Google Search impressions | 65,800+ |
| Organic Google sessions | 1,000+ |
| Indexed pages receiving visibility | 290+ |
| AI platforms citing SD Matches | ChatGPT, Claude, Perplexity |
Key Takeaways
What made the difference
Direction, buyer intent, and technical foundations made organic growth more durable across search and AI discovery.
“Before working with Optiv Partners, our SEO efforts lacked direction. Their team completely restructured our organic strategy — from keyword research and technical SEO to content optimization. We've seen steady improvements in search visibility and now have a much stronger foundation for long-term organic growth.”— SD Matches Leadership
FAQ
Case study questions
What was the challenge for SD Matches?
Previous SEO work lacked a structured strategy: export and buyer-intent searches were missed, content did not match buyer searches, and technical issues constrained crawling and indexing.
Why did SD Matches choose Optiv Partners?
SD Matches needed a structured strategy built around the searches and outcomes that mattered to the business.
What did Optiv Partners implement?
The programme began with a complete SEO audit, export-focused buyer-intent keyword research, technical fixes, page re-optimisation, topical content, and answer-engine-ready structure.
What documented result did SD Matches achieve?
Search queries ranking: 790+.
What was another documented outcome?
Google Search clicks: 1,102+.