The Challenge
The campaign had to sell a premium ₹9,999 ticket to qualified decision-makers in a tight window while protecting return on ad spend
The campaign had to sell a premium ₹9,999 ticket to qualified decision-makers in a tight window while protecting return on ad spend.
The Turning Point
Why Global Business Conclave (GBC India) chose Optiv Partners
Global Business Conclave (GBC India) needed a connected acquisition path, not a single campaign optimised in isolation.
The Solution
A layered approach
A full-funnel Meta strategy combined narrow audience segments, a conversion-focused landing page, awareness, OTP-verified lead forms, WhatsApp conversations, cold conversion campaigns, and retargeting.
Layer 1 — Build qualified demand
- Target the documented audience and build awareness before asking for the final conversion.
- Use campaign structure and creative that match the stage of the documented customer journey.
Layer 2 — Convert and refine
- Use the documented conversion path and continuously refine audiences, creative, budgets, and conversion performance.
- Measure the outcome named in the engagement rather than attention alone.
The Results
Documented performance
The following results are documented for the February–March 2026 engagement.
| Metric | Result |
|---|---|
| Overall ROAS | 5.9X |
| Qualified leads generated | 3,390+ |
| WhatsApp conversations started | 769 |
| Premium ticket value | ₹9,999 |
| Total ticket purchase conversions | 74 |
| Total investment | ₹525,471.38 |
Key Takeaways
What made the difference
Awareness, qualification, conversations, and conversion campaigns created a path to premium ticket sales.
Client testimonial pending verification — not published.
FAQ
Case study questions
What was the challenge for Global Business Conclave (GBC India)?
The campaign had to sell a premium ₹9,999 ticket to qualified decision-makers in a tight window while protecting return on ad spend.
Why did Global Business Conclave (GBC India) choose Optiv Partners?
Global Business Conclave (GBC India) needed a connected acquisition path, not a single campaign optimised in isolation.
What did Optiv Partners implement?
A full-funnel Meta strategy combined narrow audience segments, a conversion-focused landing page, awareness, OTP-verified lead forms, WhatsApp conversations, cold conversion campaigns, and retargeting.
What documented result did Global Business Conclave (GBC India) achieve?
Overall ROAS: 5.9X.
What was another documented outcome?
Qualified leads generated: 3,390+.