The Challenge
The venue needed to build local awareness and generate affordable booking enquiries from people likely to visit, without forcing them through slow enquiry forms
The venue needed to build local awareness and generate affordable booking enquiries from people likely to visit, without forcing them through slow enquiry forms.
The Turning Point
Why Game Culture chose Optiv Partners
Game Culture needed a connected acquisition path, not a single campaign optimised in isolation.
The Solution
A layered approach
Hyper-local targeting, awareness video creatives, and Click-to-WhatsApp ads created a low-friction route from discovery to direct booking conversations.
Layer 1 — Build qualified demand
- Target the documented audience and build awareness before asking for the final conversion.
- Use campaign structure and creative that match the stage of the documented customer journey.
Layer 2 — Convert and refine
- Use the documented conversion path and continuously refine audiences, creative, budgets, and conversion performance.
- Measure the outcome named in the engagement rather than attention alone.
The Results
Documented performance
The following results are documented for the March–June 2026 engagement.
| Metric | Result |
|---|---|
| WhatsApp conversations started | 610+ |
| Average cost per conversation | ₹83.35 |
| Total ad spend | ₹50,840.47 |
| Total reach | 1.27M+ |
| Total impressions | 2.95M+ |
| Engagements | 26,875 |
Key Takeaways
What made the difference
A hyper-local awareness-to-WhatsApp journey made booking enquiries direct and measurable.
Client testimonial pending verification — not published.
FAQ
Case study questions
What was the challenge for Game Culture?
The venue needed to build local awareness and generate affordable booking enquiries from people likely to visit, without forcing them through slow enquiry forms.
Why did Game Culture choose Optiv Partners?
Game Culture needed a connected acquisition path, not a single campaign optimised in isolation.
What did Optiv Partners implement?
Hyper-local targeting, awareness video creatives, and Click-to-WhatsApp ads created a low-friction route from discovery to direct booking conversations.
What documented result did Game Culture achieve?
WhatsApp conversations started: 610+.
What was another documented outcome?
Average cost per conversation: ₹83.35.