The Challenge
Patients searching locally for specialised care were finding competing clinics; the Business Profile, treatment pages, location pages, and local SEO strategy needed strengthening
Patients searching locally for specialised care were finding competing clinics; the Business Profile, treatment pages, location pages, and local SEO strategy needed strengthening.
The Turning Point
Why Dr. RajaRajan Balasubramanian chose Optiv Partners
Dr. RajaRajan Balasubramanian needed visibility for high-intent local searches that could become genuine patient actions.
The Solution
A layered approach
The programme combined patient-intent research, treatment-page restructuring, Tambaram and Kattankulathur location pages, Google Business Profile optimisation, medical content, technical SEO, AEO, and GEO.
Layer 1 — Understand local intent
- Prioritise the treatment and location searches documented for patients seeking care nearby.
- Make service content readable for search engines and answer engines.
Layer 2 — Establish local relevance
- Strengthen location pages and Google Business Profile signals for the areas served.
- Continue technical, content, and profile optimisation over the engagement.
The Results
Documented performance
The following results are documented for the March 2026–Present engagement.
| Metric | Result |
|---|---|
| Business Profile interactions | 192 |
| Direction requests | 160 |
| Phone calls | 17 |
| Website clicks | 14 |
| Google Search impressions | 2,900+ |
| Organic clicks / average position | 25 / 5.69 |
Key Takeaways
What made the difference
Local intent, location relevance, and a complete Business Profile turned search visibility into patient actions.
“Our primary goal was to increase patient enquiries, and we're already seeing more visibility in Google Search along with phone calls and appointment enquiries from local search. The ongoing SEO work continues to strengthen our online presence.”— Dr. RajaRajan Balasubramanian
FAQ
Case study questions
What was the challenge for Dr. RajaRajan Balasubramanian?
Patients searching locally for specialised care were finding competing clinics; the Business Profile, treatment pages, location pages, and local SEO strategy needed strengthening.
Why did Dr. RajaRajan Balasubramanian choose Optiv Partners?
Dr. RajaRajan Balasubramanian needed visibility for high-intent local searches that could become genuine patient actions.
What did Optiv Partners implement?
The programme combined patient-intent research, treatment-page restructuring, Tambaram and Kattankulathur location pages, Google Business Profile optimisation, medical content, technical SEO, AEO, and GEO.
What documented result did Dr. RajaRajan Balasubramanian achieve?
Business Profile interactions: 192.
What was another documented outcome?
Direction requests: 160.