The Challenge
A large catalogue was not built to compete for commercial, informational, or long-tail searches that shoppers use before buying
A large catalogue was not built to compete for commercial, informational, or long-tail searches that shoppers use before buying.
The Turning Point
Why B&B Organics chose Optiv Partners
B&B Organics needed a structured strategy built around the searches and outcomes that mattered to the business.
The Solution
A layered approach
Revenue-focused keyword research, intent-led product pages, connected educational content, internal linking, and continuous technical SEO created an organic ecosystem over two years.
Layer 1 — Repair the search foundation
- Address the documented technical, crawlability, indexing, website, and keyword-strategy gaps.
- Rework priority pages around commercial and informational search intent.
Layer 2 — Build authority that compounds
- Develop content, internal linking, and ongoing optimisation around the documented audience and category.
- Maintain the technical foundation as the site and search opportunity grow.
The Results
Documented performance
The following results are documented for the 2022–2024 engagement.
| Metric | Result |
|---|---|
| Peak monthly organic traffic | 80,000+ |
| Organic keywords ranked | 20,000+ |
| Top 3 rankings | Thousands of keywords |
| Top 100 portfolio | 20,000+ keywords |
| Engagement period | 2022–2024 |
Key Takeaways
What made the difference
Product and educational content worked together to build a scalable organic acquisition channel.
“Optiv Partners helped us rethink our SEO strategy from the ground up. By improving our product content, creating educational resources, and building a structured SEO framework, we achieved significant growth in search visibility and organic traffic.”— B&B Organics Leadership
FAQ
Case study questions
What was the challenge for B&B Organics?
A large catalogue was not built to compete for commercial, informational, or long-tail searches that shoppers use before buying.
Why did B&B Organics choose Optiv Partners?
B&B Organics needed a structured strategy built around the searches and outcomes that mattered to the business.
What did Optiv Partners implement?
Revenue-focused keyword research, intent-led product pages, connected educational content, internal linking, and continuous technical SEO created an organic ecosystem over two years.
What documented result did B&B Organics achieve?
Peak monthly organic traffic: 80,000+.
What was another documented outcome?
Organic keywords ranked: 20,000+.