Real buyer questions, not generic industry prompts
The panel is built around how your specific customers phrase what they're looking for — not a template question set reused across every client in your industry.
AI & Search Visibility
See Exactly How AI Describes Your Brand Today — One Fixed Fee, No Retainer
Before you spend a rupee on fixing your AI visibility, you should know exactly what's broken. This audit tests real buyer questions against ChatGPT, Gemini, Perplexity, and Google AI Overviews, documents precisely how your brand is described today, maps where competitors are winning instead of you, and hands you a prioritized roadmap — one scope, one fixed price, delivered in 10 days. What you do with it afterward, including implementing it entirely in-house, is genuinely up to you.
- Fixed fee, no retainer required
- 10-day turnaround
- Findings are yours to keep and act on however you choose
Quick answer
An AI Brand Visibility Audit is a fixed-scope, one-time diagnostic that tests how AI systems like ChatGPT, Gemini, and Perplexity describe your brand today — documenting citation frequency, description accuracy, competitor comparison, and the technical reasons behind any gaps — delivered as a findings report and a prioritized action roadmap.
Question 01
What Is an AI Brand Visibility Audit?
This is not an ongoing subscription and not a sales funnel disguised as a free trial. It's a standalone deliverable: a structured test of real buyer questions run against multiple AI platforms, analyzed by people, and handed to you as a complete answer to the question "how does AI currently describe my business, and what specifically should we do about it?"
The output is designed to be actionable regardless of who implements it — your own team, your existing agency, or Optiv. Roughly a third of audit clients choose to execute the findings entirely in-house, and that's by design, not a reluctant exception.
Question 02
Why a Fixed-Fee Audit, Not a Subscription?
Most businesses approaching AI visibility for the first time don't yet know whether it's a real problem worth solving, let alone whether they're ready for an ongoing monthly commitment. A fixed-fee audit respects that uncertainty instead of exploiting it.
There's also a simpler, more honest reason: a diagnostic and an ongoing improvement program are genuinely different kinds of work, and pricing them the same way — as if every buyer needs both, immediately, forever — is how a lot of agencies pad scope with retainer features nobody asked for yet.
This audit has one job: tell you the truth about where you stand today, clearly enough that you could hand the findings to any competent team and have them know exactly what to do next. If that leads to an ongoing engagement with us afterward, it'll be because the findings earned that decision — not because the audit was structured to make walking away difficult.
Question 03
How the Audit Actually Works
In plain terms: we build a panel of real questions your buyers would actually ask, test it against multiple AI platforms, analyze what comes back for accuracy and competitive positioning, trace the technical reasons behind any gaps, and package all of it into a findings report with a prioritized action list.
Multiple platforms, tested individually
ChatGPT, Gemini, Perplexity, and Google AI Overviews retrieve and generate answers differently, so each is tested and reported on separately rather than blended into one vague score.
Root-cause analysis, not just symptoms
Where your brand is under-cited or described inaccurately, we trace back to the actual technical or entity-consistency cause — because "you're not mentioned much" isn't useful without knowing why.
A roadmap ranked by effort and impact
A roadmap ranked by effort and impact, so whoever implements it — you, your existing team, or us — knows what to fix first.
Question 04
What Businesses Usually Discover in Their First Audit
01/05
- Inconsistent brand facts
- Competitor citation gaps
- Outdated information
- Human-readable, AI-unclear content
- Technical blockers
01Inconsistent brand facts across the web
Your address, founding year, or service list often differs subtly between your own website, your Google Business Profile, and third-party directories — inconsistency that actively works against AI trust signals.
02Being cited less often than a specific named competitor
Most businesses have a general sense a competitor is doing well; the audit usually reveals it's one or two specific competitors dominating specific question types, not a vague overall gap.
03Outdated information being repeated confidently
AI systems sometimes describe a business using information that was accurate two years ago but isn't anymore — a discontinued service, an old address, outdated pricing.
04Content that's readable to humans but unclear to AI systems
Marketing-forward language that sounds fine to a person often gives an AI system nothing concrete to extract and cite accurately.
05Technical blockers nobody knew existed
Security or CDN settings accidentally blocking AI crawlers entirely is more common than most businesses expect, and it's invisible without specifically checking for it.
Quick self-check
If you've never tested the exact questions your best customers would ask before buying against ChatGPT, Gemini, and Perplexity directly, you don't yet know which of these five findings applies to you.
Question 05
The AI Visibility Audit Protocol — Our Framework
Because this is a fixed-scope deliverable rather than an ongoing service, the framework runs once, start to finish, and hands you a complete answer.
- Stage 1 · Test
- Stage 2 · Diagnose
- Stage 3 · Map
- Stage 4 · Deliver
Stage 1Test
Day 1–3
We build your custom prompt panel from real buyer language and run it against ChatGPT, Gemini, Perplexity, and Google AI Overviews, capturing exactly what each platform says.
Stage 2Diagnose
Day 3–6
We analyze the results for accuracy, checking whether descriptions match reality and flagging anything outdated or incorrect, alongside a full technical readiness check.
Stage 3Map
Day 6–8
We compare your citation results directly against named competitors, identifying specific gaps and specific businesses winning citations you should be winning instead.
Stage 4Deliver
Day 8–10
Everything is packaged into a findings report and a prioritized roadmap, ranked by effort and impact, presented in a live walkthrough — not just emailed as a document to interpret alone.
Question 06
What's Included in Your Audit
Four-platform citation analysis
We test 100 or more real category prompts against ChatGPT, Gemini, Perplexity, and Google AI Overviews, documenting exactly how — or whether — your brand appears in each.
Description accuracy review
Every mention is checked against reality — flagging outdated, incorrect, or inconsistent information an AI system might be confidently repeating about your business.
Competitor share-of-voice map
We document exactly which named competitors are being cited instead of you, and for which specific questions, turning a vague sense of "they're doing better" into a specific comparison.
Source and entity forensics
We trace which pages, listings, or publications are feeding AI systems information about your brand — and where that information is missing, thin, or inconsistent.
Technical readiness check
We verify whether AI crawlers can actually access and read your site, checking for accidental blocks that would prevent citation regardless of how good your content is.
Prioritized fix roadmap
Every finding is ranked by effort and impact and written to be owner-ready — usable by your developers, your writers, your existing agency, or us.
Who we work with
Industries We Help
Audit findings look different depending on how your buyers search. We work across:
B2B and SaaS
Where comparison-heavy buyer questions are common and competitor share-of-voice findings are often the most actionable.
Professional services
Legal, financial, consulting — where accuracy findings carry particular weight given trust and compliance considerations.
Healthcare and multi-location businesses
Where entity consistency across many listings is a common source of findings.
E-commerce and D2C
Where product-comparison questions reveal specific competitive gaps.
Manufacturing and B2B exporters
Where technical specification accuracy in AI answers is a frequent, high-impact finding.
Each audit's prompt panel and findings are built around your specific category — not a generic template applied uniformly.
Our Testing & Analysis Stack
We test your custom prompt panel against ChatGPT, Gemini, Perplexity, and Google AI Overviews as standard, with extended coverage (Copilot, Claude) available at higher audit tiers. Technical readiness checks follow crawler-access standards for GPTBot, Google-Extended, and PerplexityBot. Findings are delivered through a written report and a live walkthrough, not a raw data export. Our SEO Services team shares the same testing discipline for the traditional search layer this audit doesn't cover.
Why Businesses Choose Optiv for This Audit
Fifteen years spent auditing marketing performance honestly — including delivering findings clients didn't want to hear — means this audit is built the same way: documented evidence for every claim, not a sales pitch dressed as a diagnostic.
₹57.8 Cr+ in paid ad spend managed across Meta and Google, 8.2 ROAS across managed accounts in the last 90 days, and 40,000+ keywords ranked through content and link systems — our overall marketing delivery numbers across the full revenue system. Audit-specific before/after citation data will be added here as engagements complete and results are verified.
₹57.8Cr+paid ad spend managed across Meta & Google
8.2 ROASacross managed accounts in the last 90 days
40,000+keywords ranked through content & link systems
We built this as a genuinely standalone product, not a lead-gen funnel, because a third of the businesses who complete this audit implement the findings entirely on their own — and we'd rather earn the next engagement on the strength of the findings than on how hard it is to walk away.
Which of our three AI services do you need?
AI Brand Visibility Audit vs Ongoing Tracking vs Full GEO — Which Do You Need?
| AI Brand Visibility Audit | AI & LLM Visibility Tracking | Generative Engine Optimization | |
|---|---|---|---|
| Commitment type | One-time, fixed fee | Ongoing, monthly | Ongoing, monthly |
| Best for | First-time diagnostic, no prior data | Businesses who already know their baseline and want trend data | Businesses ready to actively fix and build AI visibility |
| Includes fixes | No — findings and roadmap only | No — measurement and diagnosis only | Yes — implementation included |
| Typical next step | Implement in-house, or move to GEO | Feed findings into a GEO engagement | Ongoing citation-building work |
| Turnaround | 10 days | Continuous, monthly reporting | Continuous, monthly delivery |
How it works
Our Process, Start to Finish
- 01
Day 1–3 — Test
Your custom prompt panel is built and run against all core platforms.
- 02
Day 3–6 — Diagnose
Results are analyzed for accuracy, and a full technical readiness check is completed.
- 03
Day 6–8 — Map
Competitor share-of-voice comparison is documented, specific to your named rivals.
- 04
Day 8–10 — Deliver
Findings report and prioritized roadmap are finalized and presented in a live walkthrough.
Here's exactly what that looks like as a monthly investment.
Audit Formats
One fixed fee, one scope, one deliverable — sized to your brand's footprint.
The AI Brand Visibility Audit is intentionally not a monthly retainer — it's a fixed-scope diagnostic with a findings presentation and a prioritized roadmap you can act on with us, your existing agency, or your own team.
This isn't a monthly plan — every format below is a one-time, fixed fee, unlike our other AI & search services. What scales between formats is how many buyer prompts, platforms and competitors the audit covers, not a recurring commitment.
Standard
For a single-brand business getting its first real AI visibility baseline.
Talk to Us
Fixed fee · 10-day turnaround
- ✓ Four-platform citation analysis — 100+ category prompts across ChatGPT, Gemini, Perplexity, Google AI Overviews
- ✓ Description accuracy review
- ✓ Competitor share-of-voice map — up to 3 competitors
- ✓ Source & entity forensics
- ✓ Technical readiness check
- ✓ Prioritized fix roadmap
Most Chosen
Extended
For businesses with more service lines or a genuinely competitive category to map.
Talk to Us
Fixed fee · 10–15 day turnaround
- ✓ Six-platform citation analysis — 200+ category prompts, adds Copilot & Claude
- ✓ Description accuracy review — across all service lines / product categories
- ✓ Competitor share-of-voice map — up to 5 competitors
- ✓ Source & entity forensics
- ✓ Technical readiness check
- ✓ Prioritized fix roadmap, with effort/impact scoring per action
Enterprise
For multi-brand or multi-market businesses needing one audit across the portfolio.
Talk to Us
Fixed fee, scoped per brand/market · custom turnaround
- ✓ Citation analysis — custom prompt volume across all major AI platforms
- ✓ Description accuracy review — across brands, markets or sub-brands
- ✓ Competitor share-of-voice map — custom competitor set per market
- ✓ Source & entity forensics
- ✓ Technical readiness check — per domain/market
- ✓ Prioritized fix roadmap + executive findings presentation
Compare formats side by side
All three are fixed-fee, one-time engagements — not retainers. What changes is scope, not structure.
| Deliverable | Standard | Extended | Enterprise |
|---|---|---|---|
| Category prompts tested | 100+ | 200+ | Custom |
| Platforms covered | 4 (ChatGPT, Gemini, Perplexity, Google AI Overviews) | 6 (+ Copilot, Claude) | Custom, all major platforms |
| Competitors mapped | Up to 3 | Up to 5 | Custom, per market |
| Source & entity forensics | Included | Included | Included, per domain |
| Technical readiness check | Included | Included | Per domain/market |
| Findings delivery | Live walkthrough | Live walkthrough | Executive presentation |
| Turnaround | 10 days | 10–15 days | Custom |
| Investment | Talk to Us | Talk to Us | Talk to Us |
Every format ends the same way: a full findings report with archived evidence for every claim, a competitor share-of-voice analysis, and a prioritized roadmap written owner-ready — for your developers, your writers, your existing agency, or us. About a third of audit clients implement fully in-house, and that's by design.
Questions
Frequently Asked Questions
What is an AI Brand Visibility Audit?
A fixed-scope, one-time diagnostic that tests how AI systems like ChatGPT, Gemini, and Perplexity describe your brand today, delivered as a findings report and a prioritized action roadmap.
Is this a one-time service or an ongoing subscription?
One-time and fixed-fee — there's no retainer requirement, and the deliverable is designed to stand on its own regardless of what you do afterward.
How much does the audit cost?
Pricing depends on scope — prompt volume, platform coverage, and competitor set — confirmed after a short scoping conversation rather than a single published number that wouldn't reflect every business's situation.
How long does the audit take?
Ten days for the standard scope; larger, multi-brand or multi-market audits typically run ten to fifteen days.
Can I implement the findings myself?
Yes — the roadmap is written to be owner-ready for your own developers, writers, or existing agency. Roughly a third of our audit clients implement entirely in-house.
What's the difference between this audit and AI & LLM Visibility Tracking?
This audit is a one-time diagnostic snapshot. Visibility Tracking is an ongoing monthly service that re-tests your prompt panel over time to show trend movement — most businesses start with the audit, then move to tracking once they know their baseline.
Do you fix the issues the audit finds, or only identify them?
The audit identifies and prioritizes issues; fixing and building AI visibility over time is covered by our Generative Engine Optimization service, which many audit clients move into afterward.
What platforms does the audit test?
ChatGPT, Gemini, Perplexity, and Google AI Overviews as standard, with Copilot and Claude available at higher audit tiers.
How many buyer questions are tested?
100 or more category-specific prompts in the standard audit, scaling to 200 or more for the Extended format, built around real language your buyers actually use.
Will the audit tell me why AI systems describe us the way they do?
Yes — source and entity forensics traces the specific pages, listings, and inconsistencies feeding what AI systems currently say about your brand.
What if we're not mentioned by AI systems at all right now?
That's a documented, common finding — the audit identifies the most likely causes (entity inconsistency, technical blockers, thin content) as a clear starting point.
Does the audit include competitor comparison?
Yes — a competitor share-of-voice map is standard, showing which specific named competitors are being cited instead of you, and for which questions.
Is the audit useful if we've never done any AI visibility work before?
It's specifically designed for that situation — establishing your first real baseline rather than assuming any prior optimization exists.
Can the audit cover multiple brands or markets?
Yes, at the Enterprise audit tier, scoped per brand or market as needed.
What does "technical readiness check" mean?
We verify that AI crawlers (GPTBot, Google-Extended, PerplexityBot) can actually access and read your site — a surprisingly common, easily missed blocker.
How is the roadmap prioritized?
By effort and impact, so whoever implements the findings knows what to address first rather than facing an undifferentiated list.
Do you present the findings, or just send a report?
Both — a full written report, plus a live walkthrough presentation so you can ask questions directly rather than interpreting findings alone.
What happens after the audit is delivered?
That's genuinely up to you — implement in-house, hand it to your existing agency, or move into an ongoing engagement with Optiv for tracking or optimization.
Is this only useful for large businesses?
No — smaller, more focused businesses often get clearer, more actionable findings than large ones with fragmented information spread across many pages and listings.
Why is this priced differently from your other AI services?
Because it's a genuinely different kind of work — a fixed-scope diagnostic, not an ongoing improvement program — and pricing it as a subscription would misrepresent what you're actually buying.
Find this service by location
Curated India & US markets only — metros, key T1/T2 cities, and priority states. Built from our core service pages, not thin doorway copies.
India cities
India states
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